People ask why Starboard’s Lenny Johnson moved here from California. They’re thinking it was probably for the oil, but he was in North Dakota before the last boom was a Bakken twinkle in Wall Street’s eye.
Johnson was a recent presenter at Million Cups, a monthly Williston event that brings new entrepreneurs together with seasoned business owners and community leaders.
While the store’s name might evoke skate apparel, Starboard actually sells a variety of trendy clothing. It is owned by Johnson and his step-brother Jeff. How such a store came to be in Williston, even as retail has begun a downward slide nationwide, is a bit of a winding road.